Jae’s unique professional background spans financial analysis, law enforcement, and military service. Having overseen the registration of over 20,000 products for the US, Korea, and China, he now applies this comprehensive expertise to strategically introduce and establish authentic Korean beauty innovators within the US market.

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Jae's favorite product is Kocostar's Hydrogel Eye Patches because they're fun and cooling – the perfect solution for puffy, overworked eyes!

Throughout his extensive professional career, Anthony's strong passion for helping others has remained a core motivator for his work. He is particularly diligent in the realm of skincare as he believes everyone deserves to look and feel their best at any time.

Anthony's go-to product is Kocostar's T1 Collagen Cream as it makes his skin feel radiant and young!

Tabi is a K-beauty merchandising expert who transforms products into globally compliant, retail-ready successes. With a strong foundation in manufacturing, regulatory strategy (FDA/MoCRA, global certifications), and cross-border distribution, she navigates the complexities of international expansion, ensuring brands meet both market demands and legal requirements.

Tabi's must-have products are Mania Holic's Cheek Patch and Kocostar's a.m. Sunday Hydrogel Masks as they keep her skin soft and moisturized! 

Jasmine is a dynamic e-commerce specialist with experience extending across multiple industries and platforms. Her technical background  includes digital marketing, campaign strategy, communications, and asset creation. Growing up in her family's hair salon business has given her an early passion for the beauty industry and the commitment to help brands grow.  She brings this same fervor and her unique perspective towards managing our partnered brands' online storefronts.

Jasmine's favorite product is Kocostar’s Hydrogel Eye Patches as they leave her skin feeling soft and smooth after each application!

Kathaleen is a creative marketing expert specializing in influencer marketing, user-generated content, and asset creation. She loves building impactful brand stories across all platforms by combining them with data-driven strategies. As a content creator herself, her personalized understanding and love for the influencer sphere fuels her deep passion for the beauty industry. With her creativity and personal experience, Kathaleen brings a creator-informed perspective to every campaign she leads, helping brands connect with their target audience.

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Kathaleen's must-have product is Mania Holic's Nose Patch for their unique approach to removing blackheads by dissolving them!

Juliana is a marketing and business management specialist with a love for all things creative. She brings experience across the beauty, music, and film industries, where she’s worked in creative advertising, artist management, and data analytics. Her passion for beauty drives her to discover new ways to elevate branding and build authentic connections with audiences. With a focus on turning ideas into strategy, Juliana ensures every campaign not only shines individually but also contributes to a broader, cohesive vision.

Juliana’s favorite products are the Mania Holic Nose Patch, which has helped clear her blackheads, and Kocostar’s T1 Collagen Cream, her go-to for achieving that glass-skin glow!

Lee is a marketing specialist with a strong sense of Gen Z culture and a keen eye for global beauty trends. She's passionate about creating fresh content and ideas that resonate across borders. Her goal is to develop and execute marketing strategies that help our brands stay on trend and grow sustainably in the U.S. market.

Lee's go-to product is Kocostar's Rose Lip Mask as it's easy to use and shows visible results quickly! 

J is a marketing specialist who loves discovering how people express themselves through beauty. She believes that beauty carries emotion, identity, and a sense of connection. Her work focuses on supporting K-beauty brands as they grow in the U.S. market, while staying true to their identity and values.

J’s essential product is Maniaholic’s Cheek Patch, which she loves for its cooling and hydrating finish that helps soothe flushed or sensitive skin throughout the day.