
At INPA8, we specialize in bridging the gap between influencers and exclusive K-beauty products, creating dynamic partnerships that elevate brand visibility and drive engagement. Our unique approach to creator-partnership management ensures that influencers gain access to the latest and most sought-after products in the K-beauty market by utilizing our close relationships with trusted Korean brands. By focusing on exclusive distributorships, we empower influencers to showcase innovative skincare and beauty solutions, enhancing their popularity in a competitive landscape.
Together, we’re not just promoting products — we’re fostering a vibrant community of beauty enthusiasts passionate about K-beauty trends.
Meet the Team
Founded with the goal of bringing high-quality K-beauty to the United States through influencer partnerships, dedicated brand management, and unparalleled service to our partners, our team at INPA8 is committed to bringing the best out of the brands we represent.
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Jae Yi
Founder, CEO
Jae’s unique professional background spans financial analysis, law enforcement, and military service. Having overseen the registration of over 20,000 products for the US, Korea, and China, he now applies this comprehensive expertise to strategically introduce and establish authentic Korean beauty innovators within the US market.
Jae's favorite product is Kocostar's Hydrogel Eye Patches because they're fun and cooling – the perfect solution for puffy, overworked eyes!

Anthony Um
COO
Throughout his extensive professional career, Anthony's strong passion for helping others has remained a core motivator for his work. He is particularly diligent in the realm of skincare as he believes everyone deserves to look and feel their best at any time.
Anthony's go-to product is Kocostar's T1 Collagen Cream as it makes his skin feel radiant and young!

Tabitha Kim
Merchandising Director
Tabi is a K-beauty merchandising expert who transforms products into globally compliant, retail-ready successes. With a strong foundation in manufacturing, regulatory strategy (FDA/MoCRA, global certifications), and cross-border distribution, she navigates the complexities of international expansion, ensuring brands meet both market demands and legal requirements.
Tabi's must-have products are Mania Holic's Cheek Patch and Kocostar's a.m. Sunday Hydrogel Masks as they keep her skin soft and moisturized!
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Jasmine Nguyen
E-Commerce Manager
Jasmine is a dynamic e-commerce specialist with experience extending across multiple industries and platforms. Her technical background includes digital marketing, campaign strategy, communications, and asset creation. Growing up in her family's hair salon business has given her an early passion for the beauty industry and the commitment to help brands grow. She brings this same fervor and her unique perspective towards managing our partnered brands' online storefronts.
Jasmine's favorite product is Kocostar’s Hydrogel Eye Patches as they leave her skin feeling soft and smooth after each application!

Juliana Lee
Business Manager
Juliana is a marketing and business management specialist with a love for all things creative. She brings experience across the beauty, music, and film industries, where she’s worked in creative advertising, artist management, and data analytics. Her passion for beauty drives her to discover new ways to elevate branding and build authentic connections with audiences. With a focus on turning ideas into strategy, Juliana ensures every campaign not only shines individually but also contributes to a broader, cohesive vision.
Juliana’s favorite products are the Mania Holic Nose Patch, which has helped clear her blackheads, and Kocostar’s T1 Collagen Cream, her go-to for achieving that glass-skin glow!

Helen Lee
Marketing Intern
Helen is a marketing intern with a growing understanding of global markets. With academic experience in Germany, hands-on sales experience, and current studies in New Media Communication in Shanghai, she brings a well-rounded perspective on diverse cultures and market dynamics.
She is currently working in beauty marketing, gaining experience in competitor analysis, content planning, and campaign ideation while collaborating with teams across Korea and the US.
Helen's favorite product is Mania Holic's Sunscreen Pack for its long-lasting protection and primer-like benefits. She also enjoys using Cheek Patch to soothe and refresh her skin.

Annie Wen
Marketing Intern
Annie is a passionate content marketing enthusiast who focuses on creating engaging, scroll-stopping content across various social media platforms. Rooted in a childhood of drawing and crafts, she carries those creative instincts into a hands-on approach to digital production today. She channels her artistic foundation to help brands build meaningful audience connections through compelling storytelling and dynamic visual composition.
Annie’s go-to products are Mania Holic’s Sunscreen Pack–offering strong UV protection without leaving a white cast–and Kocostar’s Hydrogel Eye Patches, a must-have for refreshing her skin after long days!
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